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The web site had the following on the web site, "BJs Workwear has nine years of local experience and industry knowledge and we are dedicated to stocking the best and latest brands, so you can be sure to expect quality and value as well as comfort and reliability for both men and women in all positions across the workplace." I noticed that the web site said " BJs Workwear have two convenient locations with trained staff ready to assist you." They also said " And Singleton at the John Street roundabout." The meta header had workwear as the first optimized keyword. This keyword is followed by uniforms, ppe, and boots which isn't as important as workwear. The other words bjsworkwear.com.au uses is clothes. hard yakka is included and will not be viewed by web crawlers.